Our technology exists out of three main parts: eye tracking, emotion tracking and excitement tracking.
The eye tracking allows to identify what a person really sees, and the emotion tracking how it affected them. Using just one measure would provide only a single piece of the puzzle. The heart rate can reveal changes that aren’t reflected in facial expressions, like trust or excitement built up.
Have a look out our example case studies to see the technology in action. Feel free to ask us any questions or request a demo.