• Technology

    Connecting Neuroscience with industry. We keep pushing the limits of what’s possible through continuous innovation.

    Our technology is patented and is built on years of scientific research by the best experts and professors in the field of neuroscience.

What we measure

Completing the puzzle

Our technology exists out of three main parts: eye tracking, emotion tracking and excitement tracking.

The eye tracking allows to identify what a person really sees, and the emotion tracking how it affected them. Using just one measure would provide only a single piece of the puzzle. The heart rate can reveal changes that aren’t reflected in facial expressions, like trust or excitement built up.

Have a look out our example case studies to see the technology in action. Feel free to ask us any questions or request a demo.

How we measure it

Eye Tracking

Our technology transforms the webcam into an eye tracker. Thanks to the increase in webcam resolution over the past 10 years, we can now compete with real eye trackers accuracy.

Emotion Tracking

Science discovered 7 basic emotions that are universal around the world and can be uniquely identified by facial expressions. Using computer vision and machine learning, we can quantify how your audience really feels on a millisecond basis.

Heart Rate Tracking

Measuring heart rate through the webcam is impossible? We beg to differ. Oxygenated blood and deoxygenated blood absorbs light differently. Our technology can detect these fluctuations, which reflects the heart rate.

Our system architecture

MindTrace