Podcast #3: The UX of cocktails and bars – Ivar de Lange
Our guest today is Ivar de Lange. Ivar is an award winning bartender and entrepreneur with a background in Medical Psychology.
In our conversation we talk about the cocktail and bar experience. How the industry is setup and where it could go. We also touch upon the impact Ivar’s medical psychology background had on his bartending career.
He also mentions specific questions he has for science.
Currently, he helps clients to design bars, menus, train staff and much more. He also works at Lucas Bols as the Global Education Manager and as Master Bartender.
For his bartending skills, he has been awarded 1st place at the
- Maker’s Mark Mixology Sessions
- NBC National Championships
- Rose’s Cup Netherlands
- Diageo World Class Netherlands
- Diageo World Class Western Europe Speed Round
He was also within the top 10 at:
- IBA World Championships
- Rose’s Cup Europe
- Diageo World Class Global Finals
On top of that he also received the Golden Bow Tie Award for best bartender by the Dutch Hospitality and Spirit industry.
Show Notes
Reach out to Ivar de Lange at:
Website: ivardelange.com
Linkedin: https://www.linkedin.com/in/erwin-de-boer-09b15358/
Movies:
Cocktail (1988)
Adjmal is the CEO and one of the founders of MindTrace. He always enjoys a good challenge. That led him down the path to study the brain and getting his PhD in Neuroscience from the Donders Institute for Brain Research. He enjoys explaining neuroscience related concepts and is working hard to make MindTrace accessible to everyone.
