Online Experiment Setup
With your ads, we create an online experiment that can be easily accessed from anywhere.
Data Collection & Analysis
With the data we get from your audience we directly start the analyses.
Access Your Results
The results and insights are then presented in your very own Trace© report.
How do the results look like?
See for yourself
All the information is presented in sync, so you know exactly what people are looking at with the Heatflow overlay of the original video.
At the same time, all emotions are shown in their timeline below and the heart rate next to the video.
The Valence timeline shows you an easy to follow summary across all emotions as a positive/negative engagement score.
This way you can easily follow what is happening when and quickly scroll to the point of interest and see what the other measures say.
Who are the testers?
You are in control
Because our experiments can be simply accessed via a link, reaching testers becomes easy. Normally we provide the platform and you can select your testers yourself, for example by inviting existing customers of yours. If you prefer not to do that, we have an extensive pool of testers ourselves that we can help with.
Customized Integration – 4 level API
1
2
3
4
1
Content API
Select your own type of content and link it with your app.
2
Recording API
Incorporate our recording system into your own app.
3
Processing API
Use our processing on videos you already have or that are recorded through your own system.
4
Results API
Use our data accumulation methods to visualize your data.
Developed with ♥ in The Netherlands
contact@mind-trace.com
