Mercedes ‘Original Wipers’
This commercial / explainer video introduces the power and quality of Mercedes’ original wiper blades for trucks. It follows the general theme of Mercedes ‘The best or nothing’. This explainer video focuses not only on that slogan, but backs it up with hard facts.
We wanted to see, if viewers can follow all the details and how they are being perceived. You can see the original explainer below at the eye tracking analysis.
Our Approach
We showed this commercial to German viewers that had no technical background and would be your general consumer target group. We measured what they looked at, how they felt about it, and if the information got them excited about the Mercedes original wiper blades.