Galaxy Chocolate – Banners – A/B Test
Galaxy chocolate has created vegan chocolate with a few different flavors. They have 2 main product pictures that are used online in the form of banners or ads. The first impression of these images counts a lot, especially online where attention and engagement are the highest currency that lead to conversion.
The question was, which one of these two images is the best one to use for online marketing?
We tested these two images in a standard A/B test with our tool to see how people actually react.