Garmundo – Webshop – Funnel Test
In this project, we worked together with the Online Marketing Company Tomahawk. Their expertise lies in conversion rate optimization of webshops for different target countries. They make extensive use of online analytics but in this case they wanted to dig deeper. One client in particular was interested in using our techniques to make the next jump in conversions.
Garmundo is a well known online webshop for plants. Their webshop exists in many different countries and this was the part where our testing came in. In collaboration with Tomahawk, the goal was to find out how the same design impacts different cultures.
Specifically, how do Dutch customers experience the webshop and how do Germans experience it?
We often hear that culture impacts our decisions and buying habits and that webshops should be optimized. But in what way and what exactly does each culture prefer or dislike in a webshop?

We tested the funnel with Dutch and German customers to see where optimization is specific to their culture.


How we test prototypes
Testers see a scrollable page
Metrics

60 Testers
