Alfers Buscuits – Commercial
Alfers Biscuits created a new commercial with a funny twist in it. The commercial itself is not long, only 30 seconds. The question was to see if the punch line would not come too late and people would switch off before getting there.
For that reason we tested it to see how people actually react and if they perceive it as funny and how long and when the engagement will start or taper off.