Posts

Podcast #5: The SCIENCE of decision making

Our guest today is Dr. Alan Sanfey. Alan is a Principal Investigator at the Donders Institute for Brain, Cognition and Behavior.

Previously he has held positions as Associate Professor of Psychology at the University of Arizona, and as a postdoctoral research fellow at Princeton University. 

He currently heads the Decision Neuroscience group at the Donders Institute, and his research uses a novel approach to the study of both individual and interactive decision-making by combining the methods of behavioral experiments, functional neuroimaging, and formal economic models. 

A further goal of his group is to use the knowledge gleaned from these studies to inform public policy debates.

In this conversation we talk about the science of decision making and how it could be used in industry. We discuss various aspects of decision making theory and how industry has tried to incorporate them and where things sometimes go wrong.

Show Notes

Reach out to Alan Sanfey at:

Website: alansanfey.com

Email: a.sanfey@donders.ru.nl

Society for Neuroeconomics: https://neuroeconomics.org/

Videos:

Dan Ariely – TED Talk – Are we in control of our decisions? 

Frans de Waal – TED Talk excerpt – Monkey fairness experiment

Books / Articles:

Trust Game

Berg, J., Dickhaut, J., & McCabe, K. (1995). Trust, reciprocity, and social history. Games and economic behavior10(1), 122-142.

http://dibartolomeo.comunite.it/courses/ee/Berg%20et%20al%201995.pdf


Ultimatum Game

Güth, W., Schmittberger, R., & Schwarze, B. (1982). An experimental analysis of ultimatum bargaining. Journal of economic behavior & organization3(4), 367-388.

https://en.wikipedia.org/wiki/Ultimatum_game


Paul Glimcher, Ernst Fehr – Neuroeconomics

Daniel Kahneman – Thinking fast and slow

Robert Cialdini – Influence

Rober Cialdini – Pre-suasion

Dan Ariely – Predictably irrational

Richard Thaler, Cass Sunstein – Nudge

Podcast #4: The UX problems within Academia

Our guest today is Dr. Ian Cameron. Ian works at the exciting interface between academia, entrepreneurship, industry and society. He is driven towards the societal applications from neuroscience and psychological research, and brings management and entrepreneurial practices to academia.

He holds an MBA, where he wrote his management thesis about the alignment of culture, structure and strategy to achieve societal impact from research.

Before getting his MBA, he earned his PhD from Queen’s University, in Canada and did a postdoc at UC Berkeley. Both involved human neuroimaging and behavioural studies. 

Specifically, Ian specializes in cognition and sensory-motor control in movement disorders, making use of functional Magnetic Resonance imaging (fMRI), functional Near-Infrared Spectroscopy (fNIRS), Transcranial Magnetic Stimulation (TMS), and eye tracking techniques. 

As a researcher, he is interested in big-picture questions that connect neuroscience discoveries to clinical and societal applications. 

In this conversation we talk about the academic experience. We discuss various aspects, going from the ‘standard’ career path, to the transfer of knowledge into society, and all the way to the relationship of academia and industry. We try to discuss problems within the system and how business practices could potentially offer a fix.

Show Notes

Reach out to Ian Cameron at:

Twitter: @ian_gm_cameron

Linkedin: linkedin.com/in/iangmcameron

Books / Articles:

Eric Reiss – The lean startup

Eric Schmidt & Jonathan Rosenberg – How Google Works

Cameron & Quinn – The competing values framework

Podcast #3: The UX of cocktails and bars

Our guest today is Ivar de Lange. Ivar is an award winning bartender and entrepreneur with a background in Medical Psychology.

In our conversation we talk about the cocktail and bar experience. How the industry is setup and where it could go. We also touch upon the impact Ivar’s medical psychology background had on his bartending career.

He also mentions specific questions he has for science.

Currently, he helps clients to design bars, menus, train staff and much more. He also works at Lucas Bols as the Global Education Manager and as Master Bartender.

For his bartending skills, he has been awarded 1st place at the 

  • Maker’s Mark Mixology Sessions
  • NBC National Championships
  • Rose’s Cup Netherlands
  • Diageo World Class Netherlands
  • Diageo World Class Western Europe Speed Round

He was also within the top 10 at:

  • IBA World Championships
  • Rose’s Cup Europe
  • Diageo World Class Global Finals

On top of that he also received the Golden Bow Tie Award for best bartender by the Dutch Hospitality and Spirit industry.

Show Notes

Reach out to Ivar de Lange at:

Website: ivardelange.com

Linkedin: https://www.linkedin.com/in/erwin-de-boer-09b15358/

Movies:

Cocktail (1988)

Podcast #2: The UX of sound design and branding

Our guest in this episode is Erwin de Boer. Erwin is currently working as a marketing expert and has ample experience as a Sound brand designer. He also expanded his hands-on experience to video and photography.

He created sounds for many clients among which are Eindhoven Airport, Wave Kitchen Products, to 3d Audio for Virtual Reality applications for the company Zoll.

He kindly shares his industry experience and how different levels of sound branding are approached and implemented.

We also discuss opportunities to incorporate sound or music in different locations and scenarios to improve the experience. 

At the end he also reveals questions he has for science.

Show Notes

Reach out to Erwin de Boer at:

Websites: asyouwere.nl or boernmoes.nl

Instagram: @asyouwere.nl, his personal handle is: @boer1993

Linkedin: https://www.linkedin.com/in/erwin-de-boer-09b15358/

Books:

How music works – David Byrne

Podcast #1: The UX of teaching entrepreneurship

Our guest in this episode is Dr. Raphael Smals. Raphael has had ample industry experience also as an entrepreneur himself. His career developed towards academia and by now teaching is a major part of his work.

We are talking a bit about Raphaels background and then move into the issues and opportunities with teaching entrepreneurship. We focus on different types of institutions, to asking if it is even possible to teach entrepreneurship, to skills that are important to have as an entrepreneur but are not taught.

I hope you have as much fun listening as I had having this great conversation.

Show Notes

Reach out to Raphael Smals at:

Personal website: www.rsmals.nl

Linkedin: linkedin.com/in/rsmals

Conferences:

INNOTEP: http://www.innotep.eu/

Books:

The lean startup – Eric Ries

Principles – Ray Dalio

The effective executive – Peter Drucker