In the video below you can see the eye tracking heat map. It shows what people really saw and the scale goes from blue (little attention) to red (a lot of attention). Throughout the commercial viewers followed the important parts. At the beginning they were scanning around as there was panic shown. During the relaxed part, while the CEO is in the plane, the eyes focused more and eye movements slowed down. From the eye tracking you can immediately see that viewers attended the parts of the commercial that were important to the storyline.
Also, this commercial delivered well regarding Lufthansa’s branding with the ‘Non Stop You’, which has been focused on for 2.28 seconds, the entire time it was shown! Brand recall is also going to be high, because the Lufthansa logo was focused on for 1.92 seconds. That is also the entire time it was shown in the commercial. The outro of the commercial shows social media links that were all clearly seen and focused on for 4 seconds.